Hi, I'm Alyssa.
I am passionate about learning and excel in environments where I can understand diverse perspectives, take a hands-on approach, and implement strategies to improve efficiency and simplify processes.
Currently, I am the senior director of digital marketing at The College of Wooster, with a decade of experience in marketing leadership across higher education, B2B, and B2C spaces. This background has equipped me with a broad perspective and adaptability in leading integrated marketing and communications initiatives. I have managed complex projects, including crisis communications, print, digital marketing, websites, and CRM integrations such as Slate, HubSpot, and Salesforce. My hands-on experience has provided me with a strong understanding of the budgetary, technical, and operational requirements of these initiatives, enabling me to guide projects effectively while fostering a culture of team growth.
Outside of work...
Travel is one of the loves of my life. I’ve had the opportunity to travel both nationally and internationally, and it has changed and humbled me in ways only travel can. In my more regular day-to-day life, I pretend to be a runner, enjoy reading (or rather, listening to books on Audible), and spend time with the people (and beautiful cats) in my corner. My audiobook preferences typically lean toward psychology or fantasy-based genres—there's something about balancing reality with a touch of creativity that keeps me hooked. I’m also a fan of true crime podcasts, always fascinated by the complexity of real-life stories.
