Customer Journey Map | The College of Wooster
This is a simplified version of a customer journey map I created as part of a larger campaign initiative, tailored to address specific audience types and needs. (Data and format details have been modified for privacy.)
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Ads & Programmatic Marketing
I oversee and help manage ad campaigns across Google, social media, and TV streaming platforms to position The College of Wooster as a top choice for prospective students.
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Intellitrack Site Build | Weidert Group
I managed the creation of this website, including communications, planning, scheduling, and more. This one one site among 20+ others.
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Website Redesign Timeline | The College of Wooster
This timeline is one part of my broader work creating clear, stakeholder-friendly project schedules for college website initiatives, including a refresh and full redesign. I also coordinated all hiring and team management for these projects. (Dates adjusted for privacy.)
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Data Studio Report | The College of Wooster
This is a streamlined report I created in Looker Studio as part of a broader project to provide senior stakeholders with a clear dashboard summarizing our first application generation campaign. (Data has been adjusted for privacy.)
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Social Media Experience | The College of Wooster
I manage most of Wooster's main social media accounts and oversee social advertising efforts as part of maintaining a strong online presence while we search for a dedicated full-time manager. This includes collaborating closely with the videographer to develop strategy and produce engaging content, ensuring our social media remains dynamic.
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Brand Activation | Huble Digital
I managed all aspects of a brand activation, including project phases, task coordination, budgeting, and execution. This sample highlights the logo and brand activation I oversaw.
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GA4 Implementation Blog | Weidert Group
I created this blog during the transition from Universal Analytics to GA4 and also led the development of a program to help clients make the switch.
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Custom Tool Creation | Ripon College
I led the creation of this tool to help alumni access news, obituaries, and other updates about their classmates. While the design has been updated, the tool is still in use and has been replicated on another college site.
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