I am an island. And this island is volcanic. And it is about to erupt with the molten hot lava… of strategy.
– Dwight Schrute (The Office)
Communications and Program Management
I have successfully communicated complex technical initiatives, managed dynamic programs, and provided strategic support for crisis communications within corporate and higher education environments.
Website Management, Project Management
I have planned, budgeted, and managed the development and launch of 20+ websites across B2B, B2C, and higher education sectors, including hands-on involvement in the building process.
Branded Strategy
I have developed comprehensive strategies, designed customer journeys, crafted target personas, and managed brand creation for projects spanning print, digital, and beyond.
Learn more about me!
I am passionate about learning and excel in environments where I can understand diverse perspectives, take a hands-on approach, and implement strategies to improve efficiency and simplify processes.
Currently, I am the senior director of digital marketing at The College of Wooster, with a decade of experience in marketing leadership across higher education, B2B, and B2C spaces. This background has equipped me with a broad perspective and adaptability in leading integrated marketing and... Read More
I worked as an intern under the supervision of Alyssa. Alyssa was a valuable part of the Marketing office with strong urge to constantly learn. She dedicates a significant amount of her attention to update her knowledge on a weekly basis which is crucial in web marketing and SEO. Her attitude towards interns made me want to come to work motivated and with the understanding that she always had my back. Alyssa is able to get an incredible amount of work done under time constraints and still pay attention to the well-being of ones around her. It was a pleasant experience working with her and learning about web marketing strategies.
Mohammad Nafisi | Ripon College
Alyssa was a strong asset on our Project/Account Management team. She was given many difficult projects in a short amount of time and not only came up to speed in managing them quickly, but also managed to simultaneously built strong, trusting relationships with the clients she worked with. Alyssa excelled at picking up on technical developer lingo and translating it to simpler terms when needed, making her an excellent communicator. She was an extremely valuable team member at Xivic and anyone would be lucky to have her on their team.
Dakota Pawlak | Xivic